Why Video is Hot
We deal with all parts of online marketing as you’ll see in the pages of this site. However, we’re highlighting video here, because we think that things are going to be moving in that direction more and more each day. Every day, more than 2 billion videos are viewed on YouTube. Course, most of them are crap. But if you can come up with something good, the audience is there. Another stat for you: What’s the #2 search engine? Answer: YouTube.
Loudmouth Marketing Blog
Voiceover is cheap and easy to add to video, but B2B video is often most useful without voiceover.
B2B viewers often watch videos in the office where audio is a distraction to fellow workers.
Looping videos, which are used in places like trade shows or website banners, is another case where voiceover should not be used.
The trick to creating effective video without voiceover is to show short succinct messages with graphics that are simple enough for viewers to easily grasp. Complicated information heavy illustrations will likely confuse a casual viewer. You are better off sticking with only the essential messages shown shown in a way that is super easy for any viewer to understand.
For an example, take a look at this simple example of a video without voiceover…