This video was produced in 2000 on16-mm film. It's hard to imagine now, but at that time, we could not stream video on the internet. Instead it was burned to a CD and used by Sales as an intro to their pitches. It was a big hit; the video was widely used and had a shelf life of several years. What is notable about this video, too, is that it's quite long with many characters and locations, and hence was expensive to produce.
Often in Silicon Valley, management focuses on the features of a product, rather than the benefit it provides. The challenge is to distill the benefit into something tangible the viewer can understand.
We wrote a script that made the software the "hero" and showed the software being used in a dramatic customer situation. Rather than dwelling on the product, most of the video time was spent on showing the customer's problems.