Invest in your website It goes without saying (but we'll say it anyway) that you need a half-decent website before you invest in driving traffic to it (except for SEO, start that now). Your site doesn't have to be perfect, and few things in life are, and there's a few things you can do to spiff it up. More »

Search engine optimization (SEO) You will need to embed SEO into your Marketing DNA. With everything you do, you should keep SEO considerations in mind. The good news is that it's easier than you think. More »

Email campaigns Although email has come into bad repute with the success of spammers, the fact remains that it is one of your most valuable outreach tools.

List purchase As fuel for your email campaigns, you'll need to get names to email to. There's a couple of routes for this.

White paper placements If you know what sites your prospects visit, put something there that brings them to your site. White papers

Public Relations An easy way to get inbound links. There's some good services that allow you to post releases for little or no money. The one that we like is PRWeb because it allows you to select anchored text in the press release and specify the URL.

Events A few things you should think about.

Pay per Click (PPC) Ah yes. The source of Google's goldmine. Definitely do it, but a few caveats.

Banner ads Don't do them! Research has show that they are not effective.